New technologies have been advancing rapidly across the areas of frictionless data ingestion, customer data management, identity resolution, feature stores, MLOps and customer interaction orchestration. Over the same period many large enterprises have started to find themselves in the uncomfortable position of watching from the sidelines as these advances happen faster than they can evaluate the opportunities, build and sell the business cases, and select and integrate the new desired components. Offering a pre-configured architecture – using best-in-class components and packaged as a performant and proven platform – offers an opportunity to jump to the desired end-state. Shorter time-to-value, lower total cost of ownership and much reduced risk are the KPIs of interest. The CTO of Hux, by Deloitte Digital, and the VP Hux ML Technology talk about the Hux journey, from thesis to execution, and from pain to proof over the last three years.