Empowering Small Businesses with the Power of Tech, Data, and Machine Learning

apply(conf) - May '22 - 30 minutes

Data and machine learning shape Faire’s marketplace – and as a company that serves small business owners, our primary goal is to increase sales for both brands and retailers using our platform. During this session, we’ll discuss the machine learning and data-related lessons and challenges we’ve encountered over the last 5 years on Faire’s journey to empowering entrepreneurs to chase their dreams.

Daniele Perito

Co-Founder & Chief Data Officer


Daniele Perito is the co-founder and Chief Data Officer of Faire. Daniele oversees all data and risk management to enable the company and its customers to make data-driven decisions whenever possible. Prior to Faire, Daniele was Director of Security, Risk for Square Cash where he worked on building secure, fast, and easy-to-use products. Daniele led the integration of products that make it easier for individuals to collect payments, including the Snapcash and Twitter political campaign donations via Square Cash. He holds a MSc, Computer Network Security from Sapienza Universita di Roma, a Ph.D, computer science from INRIA Grenoble and a Postdoc in computer science from the University of California, Berkeley.